AI that learns what works.Does more of it.Measured by results you define.

I build the AI systems that run this loop for your team.

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Results

I run this on my own work first. Each of these started with a number I picked.

94%

Lower e-commerce operating costs

Using Claude Code, I replaced outside contractors and unnecessary SaaS subscriptions with work I could handle in-house.

Legacy Magento stores brought in-house

I took over 8 Magento stores as the solo developer, rebuilt them as a single headless multi-store, then documented it so junior developers can manage it safely with Claude Code.

PDF → Online Tests

PDF tests turned into real online assessments

An AI-powered EdTech platform with integrated video tutoring. Students test, see their gaps and get targeted instruction in one place.

Full Circle Perspective

I've spent years in digital marketing and strategy, which means I understand the business questions before I architect the technical answers.

I build systems around how businesses actually think and operate, not the other way around.

And I leave your team able to run them, while I take on the harder builds.

Selected work

An intelligence layer for autonomous agents

I built a custom AI platform that centralizes Marketing Cloud and business data, so agents work from one unified source.

One product data app for 12 eyewear manufacturers

I built an app that unifies product data from 12 eyewear manufacturers and integrates with WooCommerce, helping the business owner manage 80,000+ SKUs efficiently.

ERP integration, brought in-house

I led the e-commerce ERP integration and delivered it entirely in-house, creating significant capital savings.

Experience

eCommerce Applications Manager, OOBE Apparel & Design2022 – Present

eCommerce Marketing Consultant and Developer, freelance2019 – Present

Digital Marketing Director, 3Fold Digital2017 – 2020

Digital Marketing Strategist, 3Fold Digital2013 – 2017

Web Developer, 3Fold Digital2012 – 2013

BA, Business Administration, Bob Jones University2005 – 2010